CRM options and use of Xero

CRM is an acronym that stands for Customer Relationship Management. Even Commerce today has recognized the psychology behind the importance of customers in commerce that their interaction requires management. CRM helps companies to stay connected with the customers, maintain sales revenue, improve profitability, record service issues, and ensure social marketing. There are wide-ranging options for the best CRM, but using Xero as your CRM proves to be a benefactor for any company.

CRM options and use of Xero

Some other options which can be integrated with using Xero are:

• Infusion Soft: Combines e-marketing, email, and CRM services all in one.
• Zendesk: Integrates the online social networking apps and sites into one platform which also supports the ticket system. It is web-based customer service.
• Nimble: It is a social media platform that allows connectivity through emails and social accounts to keep contacts with potential customers.
• HubSpot: It keeps track of implementing deals, lead flow, marketing efforts, and support tickets.
• SalesForce: we mainly use it for account database management and customer services.
• Oracle: Allows good user interference through scalability, product configurations, lead flow, and managing customer data.
• Zoho CRM: It uses Sales signals through gamification, lead prediction, and visitor alerts which form connectivity with the customers.

Which CRM to choose?

A company should choose a CRM that determines the requirement of the company, improves its association, allows robustness in data organization, boosts up sales, accounting, and transactions. The most systematic way to figure out which CRM is the right fit for your company is going through an intensive analysis of the features it provides:

• Management of Contacts and Accounts database
• Acceleration of Sales and Analytics forecasting
• Determining leads and Scalability
• Automation in Marketing
• E-commerce and email tracking
• Deployment Type (On-premise or Cloud-based)
• Synchronization of content and data files
• Reports and Dashboards
• The workflow of Customer Service and Approval through Call Centre Automation

Using Xero as your CRM Option

Xero provides automated cloud-based software that delivers high-integrity accounting, secure database protection, agile bookkeeping services, beneficial e-commerce, and insightful reports on the dashboard. It involves most of the features one requires for a CRM option considering its feasibility structure and configuration of data. These are the pros and cons of using Xero as your CRM.

Pros of using Xero:

1. Stores accurate database
2. Provides invoicing and Payroll options with a simpler streamlined interface
3. Provides Bank Reconciliation and a check on transactions flow
4. Allows tracking and critical analysis of sales team performance based on statistics on the dashboard
5. Better feedback mechanism and customer interactions
6. Comparison of performance analytics and integration with various apps
7. Compatibility with age groups ranging from young students to adults

Cons of using Xero:

1. Organization of contacts is difficult as it complies with all the vendors and clients into one list
2. Poor customer service
3. Limit on the customer sales report
4. Provides a weak financial platform
5. Issues regarding accounting functionality and allocation of payments
6. Does not specify missing details in ‘1099’ reporting or missing track of transaction details