Technology has changed every aspect of life- business, education or household chores or anything. We can do anything online without a physical presence. The virtual world is the new norm of everything. So, why not virtual accounting? Virtual accountants provide accounting service online through cloud-based software and other digital tools. They do all the accounting process from their location. Even the client can access the data anytime.

How to build an online presence of Virtual Accountants?

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To build an online presence the virtual accountant must generate leads to attract the customers online. For that, a digital footprint plan is necessary for this.

How to build an online virtual business?

Here is the list of how to get started:

Website marketing: It is one of the best ways to engage the traffic across the globe via 24 x 7 marketing platform. It showcases all the information in the right format that attracts the user. Therefore, with high time spent on internet browsing; for information, this becomes an important medium to make your presence felt.
Social media marketing: Online social media platforms like Facebook, Twitter, Instagram and LinkedIn has innovated the way it can be used for attracting leads. With each day, the number of social media users are increasing. Around 80 % of them are logging on Twitter and Facebook for the morning news. Thus, there is no easier way to reach the target audience than these social media platforms.
Blogging: generate leads, particularly for small business. It creates content that anyone can share via social media platforms to build your online presence. It provides a podium to share your expertise and skills and also how you service differentiates from other similar virtual accounting services.
Local citation and inbound links: It is important to get access to bigger virtual markets. To get a citation, your business must have one or more than one physical address. It includes sites that list the name, office address, phone number, blogs etc. & other business information. Note: You must have a local address even if you provide virtual accounting. It is essential to have an office address listed.
Cloud-based onboarding tools: It includes having an HTTP SSL certificate, E-sign, voice over internet protocol, mobile-friendly apps etc.

These are the important tools to make your online presence successful. This helps create a stand out place for virtual accountants. It helps them to speak about their valuable service.

Register on online portals:

You can even get registered in online portals and apply for accounting projects. Some useful sites you refer to;

Bark.com: It is an online platform that connects the customers to service professionals. So, get yourself registered on the site and list your services. You can immediately access the leads with a nominal fee charged.
Freelancer. Com: It is a website where people find and hire freelancers. It is the world’s largest marketplace with a customer base of 47 million. You can register as a freelancer virtual accountant and get started to apply for various assignments.
Craigslist: is an advertisement website. You can place your ads about your service and qualification. And the ad is shown under the relevant section dedicated to the accounting service.

Register in Xero advisor directory: It helps to find out an accountant and bookkeeper experienced in Xero accounting software. Therefore, you can register here to reach out the prospective clients. Meru Accounting is such a virtual accounting service provider. We are a Xero Pro advisor and hold Xero silver certification. We also help our clients to convert into Xero. Register on online job portals: You can also register yourself on online job portals and start applying for virtual accounting jobs. These are some of ways of building you online presence as online accountant.